Brian Cleveland

Design leader, product design strategy for web and mobile platforms


My most recent role was staff product designer leading design systems at Modern Health.

Previously, I was the head of design at Anomalie (acquired by David’s Bridal) and the first designer at Stitch Fix (and later, their first front-end engineer), launching the platform design team and the Mode design system.


  • Clipboard

    Product design strategy

    I have 13 years of experience on product teams in UX, interaction, and UI design. More recently, I have led design strategy for major cross-functional products, defined OKRs and managed resourcing, and partnered with other leaders to align business goals across teams.

  • Web and mobile systems

    Design systems

    Over the past several years, I have created, directed, and maintained the growth of multiple successful design systems, serving teams of all sizes and elevating the user experience. I am passionate about the strategic importance of design systems and how they bring product teams together.

  • Web design

    UI development

    I made my first website in 2000. Since then, I’ve continued to build for web and mobile, created CSS and UI frameworks for teams and enabled communication channels between design and engineering teams, and defined best practices for accessibility and usability.

  • Team leadership and mentorship

    I have created platform teams, led the direction and workloads of teams, and mentored many designers in design systems & UI component best practices, team code environments & communication with engineering, Figma tools, and more. Elevating the work of my teammates is my truest passion in design.

My Work


I have worked with many early startups and growth-phase startups, helping drive to higher levels of design excellence, business growth, and product team efficiency. I value easily understood documentation and clear communication, consistency, usability, and inclusion.

These portfolio pieces are examples of highly successful projects that have driven business results but are punctuated with the challenges that digital products often face, like decision paralysis, resource constraints, scope change, knowledge silos, etc. It's been my privilege to partner with amazing teammates to overcome these challenges.

Introducing the Mode Design System
Stitch Fix
Design Systems

Introducing the Mode Design System

Building a shared experience language at Stitch Fix

Read on Medium Arrow right
How We Created an Accessible, Scalable Color Palette
Modern Health
Design Systems

How We Created an Accessible, Scalable Color Palette

A case study of how we launched a color palette across all platforms at Modern Health

Read on Medium Arrow right
Stitch Fix
Product Design

Designing a Returns Process that Reflects Reality

A case study on developing a new returns process at Stitch Fix by mapping the physical space of users to a digital experience

Modern Health
Design Systems

How we launched a multi-platform global navigation

A case study on the componentization of navigation in our design system

Stitch Fix
Design Systems

Introducing a Customer-facing Design System at Stitch Fix

A case study on creating the Platform Design team and introducing design systems to a rapidly growing product ecosystem

Design Systems

Tips for Consistency in a Design System

A list of tips that I’ve learned over time to maintain consistency

About Me


“Who is Navin R. Johnson?”

Hey, my name is Brian Cleveland and I'm an unapologetically nostalgic human who fondly reflects on the 80s. I love watching movies from my childhood, I collect old video games and laser discs, and I love playing Fireball Island with my kids. In my quote-unquote spare time, I also am a budding home renovation enthusiast who is slowly learning how to DIY home improvement one bathroom tile at a time.

Contact


Are you interested in my work? Curious to learn more about design systems? Seeking a partner in product strategy or design systems?

Please reach out if you think we can work together in any way.